Our Wine Clubs
Our Wine Club members receive 3 premium Bull Run wines every quarter, including club-exclusives, pre-releases, and wines hand-selected by our Winemaker. Plus, members enjoy special discounts and perks every time they visit and have access to the Generals Deck, our prime seating location.
The Generals Club - Red
Three bottles of premium Bull Run wines (just red wines) quarterly at 15% off the retail price.
Initiation Fee: $100 membership fee or purchase of 1 case (12 bottles) of wine at a 20% discount.
The Generals Club - Mixed
Three bottles of premium Bull Run wines (combination of red and white wines) quarterly at 15% off the retail price.
Initiation Fee: $100 membership fee or purchase of 1 case (12 bottles) of wine at a 20% discount.
The Generals Club - White
Three bottles of premium Bull Run wines (just white wines) quarterly at 15% off the retail price.
Initiation Fee: $100 membership fee or purchase of 1 case (12 bottles) of wine at a 20% discount.
King Carter Red Wine Club
Three bottles of Bull Run premium red wines quarterly at 15% off the retail price.
Initiation Fee: $30 membership fee or purchase of 3 bottles at a 15% discount.
Miss Lilly Lee White Wine Club
Three bottles of Bull Run premium white wines quarterly at 15% off the retail price.
Initiation Fee: $30 membership fee or purchase of 3 bottles at a 15% discount.
NEW Barrel Owners Club
Introducing the Barrel Owners Club! This new membership level is launching now and taking a limited number of applicants.
Contact our wine club team today!
Rock Mill Reserve Wines
Our Newest Member Benefit!
Rock Mill Reserve wines are offered exclusively to our Winery at Bull Run Wine Club Members.
New Barrel Owners Club
New Membership Level
As a member, you will see your name on a plaque on your very own barrel, as well as in the tasting room.
You will also enjoy expanded benefits and higher discounts.
FAQs
Gift a Membership
Exceptional Quality Makes an Exceptional Gift
What better way to show your appreciation than with a gift that keeps on giving? A Winery at Bull Run Wine Club Membership is the best blend of great wine, rich history, and extensive value. It is a unique way to experience Virginia wines and local history, and is a special gift for knowledgeable and new wine drinkers alike. Our variety of wines, events, and benefits suit any palate and occasion.
You can purchase a gift membership by simply checking the “This is a gift” box on the checkout page.
Why Drink Local?
Why Drink Virginia Wine?
There is a sense of adventure in exploring new, local wines that can’t be found anywhere else. It's equally exciting to discover a local bottle of Meritage with a taste that rivals those of the renowned wine regions across the nation and abroad. Here at The Winery at Bull Run, we transport our guests back 150-200 years ago to a time in which Virginia was getting into the wine making scene. We have the unique ability to represent Virginia’s place in history by telling a story that is not often told.
You can listen to the story of the first successfully grown winemaking grape in North America, the Norton grape, which was first cultivated by Dr. Norton in 1821, see it growing on the vines as you drive up to the winery, and then enjoy a bottle of Norton anytime.
Have a Question?
Have a question about joining one of our wine clubs or about your current membership?
Contact us using the form below!